Jump to main content

Our Blog

What Would You Give Up for a Longer Summer Vacation?

Posted on July 3, 2017

Nearly 40% of adults they would actually take a pay cut in exchange for more time off this summer, according to survey data released by, of all people, Dunkin' Donuts.

The donut chain found that two-thirds (67%) of adults are looking forward to summer more this year than in previous years.

Rising temperatures can also equal rising FOMO, as nearly 40% also claim their "Fear of Missing Out" increases during the summer.

Dunkin' Donuts asked some probing questions:

  • Why are people so psyched for summer? Top reasons include lack of time to see friends and family this year, working harder this year than in past years, and poor weather this spring.
  • What quintessential summer activities do Americans want to do most this season? Number one is a road trip with friends or family, with spending time at the beach or pool a close second, followed by summer barbecues or picnics.
  • Can you have summer fun without photos? One in six adults (17%) claim they would actually cut their vacation short if they couldn't take or post photos from it.

However, Sometimes summer fun is replaced by summer guilt, as more than one-third (34%) of adults admit always or sometimes feeling sorry about taking time off from their jobs during the summer.